First: Have a strategy and plan in place. Don’t just start posting without having a clear goal in sight. If your goal is to have people volunteer at your organization make sure that your posts are about that, the value of volunteering. Post stories, pictures or interviews to get people to volunteer.
Second: Know your market. If you’re launching a product for the first time in the U.S. market do an audience profile and competitor analysis, know what the environment is like. Hire someone from the U.S. who could help with all the market research as well as provide you with their personal insights.
Third: Make sure all key players are involved in creating the social media plan. When managing social media you need to make sure that your fellow colleagues will assist when needed.
Fourth: Before writing that first post on Facebook and Twitter make sure you know how you want to come off to the rest of the world, remember first impressions make a difference.
Fifth: Create your company’s online personality-tone and style.
Sixth: Create FAQs and a procedural handbook on how to respond to certain questions or incidents.
Seventh: Have weekly meetings to keep all staff informed on the social media activity and to come up with the monthly calendar. At the first of the month a monthly calendar should be sent to the social media team so that everyone is on the same page.
I know these tips are pretty much common sense, but you would be surprised to learn how many people don’t follow them.
Each week I’ll provide you with some of my quick observations on social media.