Mi experencia en Abingdon Virginia

13 Apr

Tuve la suerte de estar invitada por la oficina de turismo a pasar unos días en Abingdon. Como el concepto de mi blog y negocio es como el viajar puede ayudar durante fases difíciles en la vida este viaje otra vez me ayudo a ver las cosas mas claras. En este viaje trabaje mas en sacar mi parte creativa intentando ver como podia promocionar Abingdon a otros.  Abingdon me motivo a ser mas creativa porque hay arte en cada rincón. En el día a día de mi vida mi parte creativa muchas veces esta escondida.

Abingdon es un pueblo muy histórica que ha sabido conservar muchos de sus edificios y casas del siglo 19. También la cultura de los Appalachians es muy fuerte–lo ves en la comida, música y el estilo de vida. Hay muchas actividades para los residentes: obras de teatro, música, buenos restaurantes, caminatas por las montañas y festivales. El teatro “Barter” es el Broadway de Abingdon porque siempre tienen las obras mas clásicas como “El Hombre de la Mancha.”

Lo que mas me gusto de Abingdon era la amabilidad de los locales que siempre te tratan con una sonrisa y una risa. Cuando uno dice que la hospitalidad del sur es el mejor no están mintiendo sobre Abingdon. La única cosa que podrían mejorar es tener tiendas y restaurantes abiertos los domingos. Pero por lo demás Abingdon es uno de esos pueblos que se te queda grabado porque no ha perdido sus tradiciones ni historia.

Para mas información sobre Abingdon visite su pagina web: http://visitabingdonvirginia.com

 

My journey in Abingdon, Virginia

13 Apr

Above is a video I put together to give you a quick overview of what I did over the weekend. I was invited by the tourism office to visit Abingdon which I was quite happy to travel to the area. Since the concept of “Adrivo: the travel session” is about how travel could help through a tough time in life this trip once again helped me gain more insight.  I was able to bring out my creative side more because I was always thinking of ways on how to better promote Abingdon to Washingtonians. In my day to day I don’t always use my creativity which is why I love to incorporate travel in my life somehow.

My impressions/advice for people visiting Abingdon:

Abingdon is a small historic town surrounded by the majestic Blue Ridge Mountains, which forms a massive wilderness playground complete with rivers, lakes and trails. The famous Appalachian Trail is nearby and the Virginia Creeper Trail begins in downtown Abingdon. If you have read about the Appalachian culture Abingdon still holds onto that mystical mountain culture. On Saturday nights at Bonefire Smokehouse  you could listen to a live band play beautiful mountain music-bluegrass, country or rock–music that speaks to the soul.

Abingdon is a town that has everything: history, great food, theater, outdoor activities, and music. Also, if you’re into historic preservation this town receives an A+ for its preservation of historic buildings and homes. The town takes pride in providing its residents with a list of activities to do. Every Sunday outside the lawn of the Martha Washington Hotel & Spa a band comes to play; the weekend we were there we listened to some jazz. And if you’re the outdoorsy type bike the beautiful Virginia Creeper Trail which is about a 30-mile bike ride.

The Barter Theater is the little Broadway theater of Abingdon. The actors and production are of five-star quality.  Every night of the year you could see a classic play such as “The Man of La Mancha.” The reason it’s called “Barter” is because during the Depression people would barter produce from the farms and gardens of the region to gain admission to see a play.

I would go back to Abingdon in a heartbeat and not just for all the activities but to hang out with the locals who are so nice. When my husband and I were walking down Main Street a couple stopped to talk to us to see how we were doing and if we were interested in seeing their church. They always have a smile and are always willing to help. It’s true in Abingdon what they say about that great “southern hospitality.” I would say the only downfall is that many of the stores and restaurants on Main Street are not open on Sundays. Other than that Abingdon has a special place among all my travels.

If interested in learning more about Abingdon visit their website at http://visitabingdonvirginia.com

 

 

Conquering your fears

30 Mar

This time two years ago I was frustrated with my job situation. I had just received a new contract with a well-known company. It seemed perfect because I was going to be working from home giving me the much needed flexibility I was looking for. As time passed by I had no idea what role I played in the company since my supervisor never communicated and would constantly give me last-minute assignments. I panicked since I like stability and like to know exactly what I’m doing. I became quite frustrated with the situation and was not able to look beyond it. Instead of focusing on something positive or trying to figure out what else to do negative energy was floating all around me.

I decided my husband and I needed to take a trip. We drove up to Bar Harbor, Maine. To make a long story short the trip helped me put things in perspective. I’m scared of heights and get quite dizzy when I look down. I also don’t like driving across long and high bridges because I feel like I’m going to fall down…….I know I have many fears. Another one of my many problems is focusing too much on fear. Anyway there was a mountain called “Beehive” which is in Acadia National Park and juts out of the terrain proudly at 520 feet (158 m). I looked at it and said, “No way I’m I going to climb that mountain.” My husband told me, “Don’t worry! There’s a trail and just focus on getting to the top and don’t look down.” I decided not to think much and go for it.  Sometimes you just have to say, “let’s just do it.” As you can tell from the picture below I made it to the top. It was the best feeling in the world looking down and seeing all the beauty around me.  It made me feel like I was capable of doing anything I put my mind to. At that moment I had a choice to make either to continue to focus on negativity or to be proactive about making myself feel better. Not all people are able to travel to see such beauty or hike up a mountain. I’m so fortunate and should take advantage of that power. The power to have choices! If I wouldn’t have gone on the trip I probably would have been driving myself crazy feeling sorry for myself.

To this day when times get tough or I start to focus on my fears I just look at the picture and everything is ok.

Please, post a picture, in the Google Plus Group, of one of your travels that made you look at yourself differently and helped change your behavior in some way.

 

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A friend’s personal take on how two trips helped her

10 Mar

My dear friend Patricia Serrano from Colombia gave me a beautiful testimonial about what two trips/destinations meant to her.

Trip #1: El más duro, el duelo de mi mamá, sin que la distancia de los escenarios eliminara el dolor de mi pérdida y lo vivido, estar en Buenos Aires, me ayudó muchísimo.

When her mother passed away the  pain was too much for her to stay in her native Colombia. She moved to Buenos Aires to be in a different environment. Buenos Aires helped her start a brand new life and put things in perspective. She now feels better in her new home.

Trip #2: Y el otro, cuando me separé de un novio que quise mucho y me tuve que ir a estudiar a Italia, sin duda estar la primera vez en Venecia sin tu amor no fue muy lindo, pero las novedades y los nuevos retos me distrajeron, y todo se durante ese tiempo en Italia, sirvió para poner las cosas en perspectiva y calmarme poco a poco. 

The other time was when she broke up with her boyfriend who she loved a lot. The break up took place when she had to go to Italy to take some classes. She said it was hard to be in such a romantic place as Venice, but she got distracted by all the monuments, bridges, and art around her. Walking down the streets of some cities in Italy helped calm her down because she was constantly experiencing something new. She didn’t have time to think about her heartbreak. She was able to concentrate on the positive and good of this world, and that was a sensation/feeling she ended up bringing back home with her.

Traveling is not escapism it allows you to put things in perspective!!

 

 

Hola a todos mis hispanohablantes!!

3 Mar

Video

Haz clic al link de arriba.

Acabéis de ver un video donde me veis sin maquillaje, luces o en una producción professional. La razón porque lo hice es porque quiero que me conozcáis a un nivel mas personal

Mi nuevo proyecto es algo muy personal para mi en  que no tiene nada que ver con mi carrera. Mis dos pasiones en la vida es el viajar y los asuntos de psicología y terapia. Llevo mas de 10 ańos trabajando en comunicaciones y marketing y no veo el futuro como mis colegas que después de 10 o 20 ańos implementando campańas de comunicación abren una agencia de comunicaciones. Soy una persona muy curiosa que quiere aprender nuevas cosas.

Mi concepto de Adrivo: The Travel Session se trate de una comunidad de personas como yo que han encontrado el viajar terapéutico. Todos tendrán la oportunidad de compartir experiencias y también dar consejos, a los otros de la comunidad, como ciertas cosas en sus viajes les han ayudado. Cuando hablo de viajar no quiero decir viajes a sitios exótico puede ser a un pueblo a las afueras de tu casa.

La meta de este proyecto es crear un grupo fuerte donde un día podré organizar viajes en grupo para que podamos disfrutar de nuestra compańia no solo online pero en persona.

Espero que puedan participar en mi grupo (comunidad) que he creado en Google Plus. Podéis escribir en ingles o espańol.

 

Desperate Need for Nature

24 Feb

Sometimes in life you just need to hug a tree and feel its strength and stability.  

The concept of “Adrivo: the travel session” is about how traveling could help you through a tough time. This weekend nature helped me out. When I say traveling I don’t mean going to an exotic place and spending a lot of money.  It could be traveling to a state park nearby like I did.

 

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In the society we live in where everything moves at the speed of lightning: meetings, deadlines, social media networks, events, family, friends, etc….it could sometimes be too overwhelming. Many times I feel like there isn’t enough time in the day to fulfill all my obligations. Also my personality is one of trying to constantly please and make everyone happy which could be emotionally draining.

At times, I need to breakaway from being the “Adriana” who constantly smiles and worries.

When I spent the day at Patapsco Valley State Park I just looked at the trees, river, and plants all around me, and realized how nature brings us great stability. The tree will continue to stand in the same spot for years to come unless a natural disaster or fire occurs. The tree just needs to survive by getting enough sunlight and water–it doesn’t look to change or search for more.

Nature is my medicine for anxiety and stress because it teaches me that through my chaos the tree will continue to stand at that same spot for years to come. I need to learn how to stand still and observe and not get involved in chaos.

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Benefits of being part of a Group

10 Feb

I’ve been reading the book, “The Theory and Practice of Group Psychotherapy” by  Irvin D. Yalom in which I’m learning about the true power of being in a group. When you’re going through a tough time it is good to know you’re not the only one which is why I’ve created an online group because I believe in the power of community helping you through your problems.

The online group is on the Google Plus platform Google Group–it’s for like-minded people like myself who have found all the aspects of travel to be beneficial.

According to Dr. Irvin D. Yalom below are the steps to having a successful group. The  Google Group will also follow those steps. It’s important to have everyone feel like they’re a part of something that will make them feel better. The group has already started to follow Step three–Imparting Information by sharing how their travel experiences have made them feel.

1. Instillation of Hope-To reinforce positive expectations, corrects negative preconceptions, and presents lucid and powerful explanation of the group’s healing properties.

2. Universality- You’re not the only one with a certain problem or issue many others are just like you.

3. Imparting Information-Giving moral advice, suggestions, or direct guidance.

4. Altruism-You feel good when you give back. The more you give the more you get back in return.

5. Imitative Behavior- One benefits by observing others with a similar problem. We imitate people who transmit something to us that makes us feel more secure about ourselves.

6. Interpersonal learning-Without deep, positive, reciprocal interpersonal bonds, neither individual nor species would have been possible. It’s extremely important to build relationships.

 

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Adriana—#Unfiltered

3 Feb

Adriana #Unfiltered

Click above to see the video of me #Unfiltered!

You’ve just seen raw footage of myself with no make up, lighting or special gimmicks. The reason I did it is because my blog and this new project I’m embarking on is something very personal to me. I want you to know the real me.

For the past couple of years my blog has only centered on PR, social media, and marketing strategies and tactics. I’ve been working in communications/marketing for over ten years. I thought I would be like my parents working in a certain field my whole life, and that wouldn’t be such a bad idea if only I truly loved and believed in what I was doing. But frankly, I just don’t see myself going in the direction many of my colleagues are headed in. Working at an agency or for the government implementing communications plans and campaigns, and after ten or twenty years of experience open a PR agency and hustle for clients. I don’t see that in my future. My personality is one of constant change, curiosity, and learning. And, after ten years I’ve finally have discovered my calling in some ways—Adrivo- The Travel Session, which is what my blog is now called.

Adrivo:

  • My nickname: Adri
  • My husband’s nickname: Ivo
  • Put them together and you get “Adrivo”
  • Travel Session-a community to share thoughts about travel adventures, personal struggles, accomplishments or anything that has made your life better. Everyone is welcome to my session. It’s for anyone who has found travel to be therapeutic.

I want to create a community (travel session) of like-minded people like myself who have found travel to be quite therapeutic. You may ask yourself–”why do you want to do this?”  Today’s post will answer your question about how the concept of Adrivo-the travel session–”traveling is my therapy” came about.     

It all started with witnessing my husband Ivan’s entrepreneurial spirit. He started his own nonprofit, Italians in DC, out of Facebook group which today has grown to a well-known established organization. I would see him go to many meetings and conferences with important Italian politicians and businessmen. He would create partnerships, organize festivals, panel discussions, etc…It was he who was in charge of his passion—activities and branding. My whole life, so far, has been about helping others with their visions and businesses. I never thought something could be about my vision or passions. Since my focus, for so many years, had been about making other people’s dreams a reality I never gave myself the chance to think about my own vision until this year. After a lot thinking, meetings with women entrepreneurs, and discussions with my family I came up with my two true passions-travel and therapy. Travel has always been my savior through tough times and it’s something I love to do in my free time. Therapy has been an interest of mine. I enjoy reading psychology books; I’m very curious why people act a certain way; and I like to help others when they’re going through a tough time.  Since I don’t have the money to get a masters in psychology or even know if that’s really what I want to do I’ll just stick to talking about my two passions online with the intention of working toward the ultimate goal: to create a community of like-minded people like myself  and to one day organize amazing trips for those in the community or for anyone interested in therapeutic travel.

In order to reach the ultimate goal I would like us to begin to use the blog and the Google Group to share how travel has helped through certain tough situations. It could even be about the experience of traveling to the town nearby. Traveling encompasses many things: culture, food, traditions, people, nature, communities, history, personal stories, retreats or workshops. I want us to discuss how all those things have affected us in some way-either for better or worse. Did your perspective change? Did your personality change? Do you feel better? I’ll also share how travel has changed me in so many ways. It’s all about learning from one another and improving!!

Please, either share your stories by commenting on the various blog posts or on the Google Group.

Thanks!

My appearance on “The Balancing Act” on the Lifetime TV Network

1 Oct

 

Click below to watch the entire video:

 

 

 

 


The 70-20-10 Twitter Formula

20 Jun

An organization asked me a while back to take over its Twitter account to help promote its festival. The organization wasn’t very active on Twitter so I had to start from almost nothing.

Starting Off on Twitter:

The first thing to do is know your target audience. Before following anyone get a feel for how the target audience uses Twitter.  You could start off by replying to some of their tweets. After a couple of weeks, I believe you are ready to start actively following members from your target audience.

My formula for how to effectively use Twitter is: 70-20-10

70% is putting out useful content that will interest your target audience. You could tweet about interesting articles, pictures, videos or quotes. Try to put out at least 10-20 tweets a day.

20% is replying to other tweets that you find interesting or replying back to people who’ve interacted with you.

10% is self promotion. These are tweets about your work, campaign or business.

Nobody likes to read about sales pitches or about how great your company is. Followers want to know about your value.

Contests:

There seems to always be a fun and exciting contest on Twitter.  Most of the time it’s the big brands like Coca-Cola, McDonalds, Gatorade or Nike that are implementing those contests and giving out amazing prizes. Big brands have all the liberty to be fun because they are already popular, and for the most part people love their products. What do you do if you’re not popular?

I tried to copy some of the contests the big brands had done, but it didn’t work out too well because most people didn’t know much about the organization I was working for.  I should have had contests more focused on having them understand the organization.

For example, one cannot start out a contest with just one day saying, “Tell us about a unique experience you had in France using the special hashtag, and the most unique story wins a free dinner.” Most people will wonder who you are and why you’re asking them that question. However, once people start to get you know better that’s when the fun and more engaging contests can take place.